UGC examples
Adapt these to the user's real product, supplied media, selected endpoint, and schema.
Skincare creator ad
9:16 direct-to-camera bathroom counter video, casual creator holding the
uploaded amber serum bottle near face level, natural morning window light,
speaks in a calm conversational tone: "I wanted something lightweight for my
morning routine, and this texture is the part I noticed first." Cut to close-up
of one drop spreading on the back of the hand, product label remains unchanged,
no generated captions, no medical claims
SaaS founder clip
9:16 founder-style desk video, laptop slightly visible in background, speaker
looks into phone camera and explains one workflow problem in simple language,
casual office lighting, small hand gestures, no fake screen text, no invented
metrics, ends with a clean laptop b-roll frame for external CTA
Product demo b-roll
vertical phone-style b-roll, hand opens the uploaded travel mug, close-up of
lid mechanism, quick pour on kitchen counter, natural handheld movement,
realistic contact shadows, product color and logo unchanged, no text overlays
Hook variant table
| Variant | Hook angle | Opening visual |
|---|---|---|
| A | pain point | messy desk or problem state |
| B | curiosity | creator holding product half in frame |
| C | proof | close-up of product action |
| D | objection | speaker raises common concern |
| E | result | final visible state, no unsupported claim |